Brussels Airport faces heavy criticism

Mapping the consumer behavior of Limburg travelers: "More than 70% are willing to fly from Eindhoven Airport."
Recent research among more than 1750 respondents on the consumer behavior of Limburg travelers shows that Eindhoven Airport is the undisputed favorite. Brussels Airport is in second place but faces heavy criticism.
For many people, the likelihood of strikes and delays at Brussels airport is the main issue. "We avoid Zaventem because of the high risk of strikes", several respondents said.

Figure: Willingness in Limburg (BE) to depart from a specific airport
Eindhoven Airport: The popular choice
Eindhoven Airport is head and shoulders above other airports on the list of preferred airports for Limburg travelers. 73% of respondents indicate that they are willing to depart from this airport. But what makes Eindhoven Airport so popular?
"Convenient and friendly"
Not only is it easily accessible, but the efficiency and service at Eindhoven Airport are also highly valued. The airport is known for its smooth check-in procedures, which lowers travelers' stress levels and promotes a positive travel experience.
Additionally, flight information is not announced over loudspeakers frequently, making the terminal much calmer. Instead, the information is displayed on screens throughout the airport.
Lastly, you can fly from Eindhoven Airport to over 70 destinations. This is not the case for most regional airports around Belgian Limburg. The range of destinations at the airports of Liège, Antwerp, and Maastricht is only a fraction of that of Eindhoven.
In detail

Figure: Willingness to fly from Eindhoven Airport, by location
Travel time to an airport plays a role for 74% of Limburg respondents when choosing an airport. Eindhoven Airport is located north of Limburg, resulting in higher praise for this airport in North Limburg compared to South Limburg.
Brussels Airport heavily criticized
Despite being in second place in terms of preference, Brussels Airport receives a lot of criticism from Limburg travelers. The main complaints are related to the risk of strikes and delays.
- Risk of strikes: Many respondents mention avoiding Brussels Airport due to the high risk of strikes. These disruptions can make travel unpredictable, negatively impacting the travel experience.
- Delays and uncertainty: The likelihood of delays is another common complaint. Travelers express concerns about the reliability of flights from Brussels Airport, prompting them to choose alternative airports.
In short
The research shows that Eindhoven Airport is preferred by Limburg travelers due to its accessibility, efficiency, and wide range of destinations.
Despite the proximity of Brussels Airport, the risks of strikes and delays lead many travelers to avoid this airport. These insights highlight the need for airports to focus on reliability and customer satisfaction to win and retain travelers' preference.
By: Rico Valkenborgh | October 20, 2024
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